Dr. Nicolette Mathey

Pharmacy Owner & Pharmacy Consultant.

The owner of ATRIUM24 and Palm Harbor Pharmacy, Nicolette uses her own pharmacy as a true test kitchen for any new programs her consulting firm dreams up. Nicolette utilizes pharmacy data from around the country to analyze and develop her prescriber marketing strategies, custom prescriber kits, tools, and resources by physician specialty.

Available for speaking at your next in-person or online event 

General topics Nicolette speaks on include:

  • Maximizing the Covid Spotlight in your community
  • Marketing your pharmacy: Physical vs. Digital 
  • How to Hire, Train and Hold a Sales Rep Accountable (Learn from Big Pharma Techniques)
  • Data Analytics to drive your marketing efforts
  • Doctor Detailing (could make the presentation different from what I did at NCPA)
  • How to generate hundreds of 5 STAR Reviews for your pharmacy
  • Online store
  • Monoclonal Antibodies

Here is an example of a speaking engagement Nicolette had the opportunity to present at NCPA’s Annual Convention in October of 2021:

Doctor Detailing, Simplified

You’d be surprised how little the prescribers’ offices you speak with multiple times a day know about your pharmacy. Getting your foot in the door can sometimes be the toughest part. Pharmacist-owner Nicolette Mathey has found the key to a profitable detailing service starts with leveraging your own data to identify potential collaboration partners, focusing first on those prescribers with whom you have a good relationship. She’s breaking down her successful revenue-generating detailing process into easy-to-follow steps that you can start today. Sometimes the “low-hanging fruit” opportunity may surprise you.

Pharmacist and Pharmacy Technician Learning Objectives:

  1. List metrics for identifying high opportunity target, or HOT, prescribers.
  2. Discuss strategies for meeting HOT prescribers’ needs and how you can expand your offerings to service their patients.
  3. Define for your pharmacy who will lead your sales and marketing initiatives, and timelines/milestones you’d like to employ to transition these strategies to a full-time sales representative.


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