Five Ways ATRIUM24 Can Maximize Your Business Opportunities
By Dr. Nicolette Mathey
Take a moment to go back mentally and recall your mindset last December. It may feel like another lifetime, but it was actually less than six months ago that many of us felt pretty good about where we were. It was the holidays, we were months from the COVID-19 crisis (which means the kids actually went to school at school) and we were eager for what was bound to be a successful year for our businesses. As you put your 2020 goals on paper last December, achieving healthy profits may have been at the top of the list. But even before the close of the first quarter, the pandemic struck and we were forced to pivot.
Growth mode became survival mode (literally and figuratively) as pharmacists everywhere threw themselves onto the front lines of the fight against the virus. Now that the country has slowly started to reopen, I want you to know that it’s not too late to still meet those marks. So, dust off that goals sheet because I’m here to tell you five things that ATRIUM24 can help you do right now to maximize your business opportunities.
1) Market custom protocols to 20+ physician specialties
Independent pharmacists are always looking for ways to stand out, and a leave-behind surgery kit is a great way to get the attention of local surgeons practicing orthopedics, cosmetics and just about any specialty. These kits should include everything their patients would need pre- and post-op and be uniquely targeted to the specialty. Custom protocols enable independent pharmacists to develop roots in their local community with influential prescribers, and ATRIUM24 helps you get that foot in the door.
2) Deploy PBM profitability strategies
At ATRIUM24, we’ve never been shy about our love for data. It’s because of that commitment to using data to the fullest that we’re able to provide members with exclusive access that allows pharmacists to deploy strategies focused on PBM profitability. Members receive our integrated access with PioneerRX, a sophisticated software that guides independent pharmacies through everything from tracking and coordinating patients’ meds to advanced inventory. Our weekly ATRIUM24 Analyze tool offers a weekly snapshot of the most profitable drugs your pharmacy can acquire. Additionally, EZSCRIPTRx (our technology partner) allows our members to eliminate the need for test claims and helps to identify profitable coverage in real-time.
3) Institute cash clinical services
Did you know that the average GNC sells more than $500,000 each year in supplements? TW Taylor with the Williamsburg Drug Company did. That’s why he instituted a robust supplement business in his pharmacy. Since then, he’s even gone into testing that can provide patients with details on nutrient deficiencies, allowing his team to suggest which supplements are tailored to the patient’s needs. The ATRIUM24 Cash Clinical program gives you inside information into not only how TW and team got their program off the ground but how they’ve been so successful with it.
4) Master sales rep management
One of the things we often hear from pharmacists is that they want a sales rep but aren’t quite sure where to start. For the ones who have sales reps, many aren’t aware of their daily activities and if the return on investment is really there. ATRIUM24’s Jen Rolewski is an Eli Lilly-trained master of all things related to the sales rep business. Part of her role is to provide tailored advice to members on how to coordinate rep training, focus meetings and hold reps accountable.
5) Enhance your image with custom branding and social media
Your smiling face in the pharmacy is important, but so is your image away from the store. Depending on the specific tier, members have access to custom branded kits and folders that can be given to either prescribers or patients. We also have social media components that include 12 thoughtful postings on your pages each month. These posts are customized to your pharmacy and always include your unique branding and messaging.
These five ways aren’t the only tactics we take to help our members grow, but they are some of the most effective. If you’re ready to take the next step in your business and maximize the opportunities available to you, it’s time you talk to ATRIUM24. Please fill out the form on our contact page, and we’ll be in touch.